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NY Jets × Bell Bottoms Up Game Day Takeover
For Jets vs. Titans weekend in Nashville, I created a cohesive visual experience for Bell Bottoms Up spanning exterior installations, window graphics, wayfinding, digital screens, promotional signage, and custom drink tickets. The system brought the Jets’ identity into the venue while maintaining Bell Bottoms Up’s distinct personality.
Adobe Illustrator & Adobe Photoshop
Art Direction • Environmental Design • Experiential Design • Large-Format Graphics • Wayfinding • Print Production • Digital Signage • Brand Integration
Houston Texans × Bell Bottoms Up Game Day Takeover
For the Texans’ trip to Nashville, I developed a game-day campaign that brought Houston’s identity into Bell Bottoms Up through a bold, cohesive visual system. Inspired by H-Town iconography, street signage, Houston culture, and the Texans’ visual identity, the creative extended across social, large-format signage, wayfinding, A-frames, digital assets, and custom drink tickets—creating a consistent experience from promotion through game day.
Wrangler × Bell Bottoms Up Photobooth
Designed for a Wrangler, Coors Light, and Bell Bottoms Up collaboration, this custom photobooth blends denim, Western textures, custom patterns, and campaign imagery into one cohesive experience. Every detail, from the full booth wrap to the photo strips featuring Lainey, was designed to bring all three brands together naturally.
Adobe Illustrator & Adobe Photoshop
Art Direction • Experiential Design • Environmental Graphics • Brand Integration • Partnership Marketing • Large-Format Graphics • Print Production
La Vetta is a coastal Italian concept inspired by the Italian Futurism movement, pairing the romance of Italian dining with a more unexpected, forward-looking visual identity. I built the brand around bold geometric forms, elongated typography and a cool Mediterranean palette of deep blue and soft blue, creating a visual system that feels energetic, modern and distinctly Italian. Upstairs, La Vetta represents the brighter side of the experience, while hints of terracotta and warm tones begin to introduce V, the lounge waiting below.
Creative Direction • Brand Identity • Art Direction • Logo Design • Menu & Collateral Design • Environmental Design • Brand Guidelines
Design by AJM Designs. Creative Direction by STUDIO THO
Downstairs, the V lounge is the after-dark evolution of La Vetta. I carried elements of the parent identity into the lounge while shifting the palette into deep burgundy, burnt orange and gold, introducing more fluid forms and a standalone V mark to give the space its own personality. The result is warmer, moodier and more intimate, creating a natural transition from coastal dining upstairs to cocktails and late nights below.
Creative Direction • Brand Identity • Art Direction • Logo Design • Menu & Collateral Design • Environmental Design • Brand Guidelines
All Things Sneakers
Since working at Nike, I have fallen head over heals for all things sneakers. The various color ways, legendary retros, and collaborations with artists has kept me hooked. Being inspired by this niche, I have projects dedicated to those who want to learn more about sneaker history and for sneaker heads like me.
