Ocotillo Music Fest
Based in Coachella Valley, the Ocotillo Music Festival is inspired by the cactus flower most commonly found in the California desert, the Ocotillo. The flower can be seen as an abstract/ realistic form throughout the design.
Mixing the well known psychedelic theme with a modern twist, the colors are vibrant and offset the structured 4 lined type. The gradients are manipulated pieces of confetti to not only represent the many various artists and their genres but the many colors found during the spring time.
Brand Identity
The Ocotillo Music Festival is based off of an abstract design. The brands logo mirrors this by overlapping letters, this represents what people may look like in a crowd at a concert.
Process Book
The process book for creating 3 eye catching posters for the Ocotillo Music Festival