Bond is a groundbreaking skincare brand that seamlessly blends the wonders of science with the art of skincare. Bond is designed toprovide innovative and effective skincare solutions, backed byextensive scientific research and cutting-edge technology. At the core of Bond’s philosophy is a deep appreciation for the complexity and resilience of the skin. The brand understands that each person’s skin is unique and constantly evolving, which is why they prioritizescientific advancements to develop products that cater to various skin concerns and types.

With these scientific advancements come with a innovative andexperiemental look. The typeface, Wren, was used for the logobecause of this and Quicksand for the text for the simplistic style. The graphoic elements refrences Atomic bonding by which atoms come together to form molecules or compounds. Atoms are the basic building blocks of matter as skin is a very important and apart of the structure of the human body The way atoms interact and bond with each other determines the structure and properties of substances which can be seen on the packaging. The packaging and advertis-ments utilize different patterns according to what product it is.

Brand Identity and advertising