PASSION PROJECT

Sneakers fuel my passion. From concept creation and color exploration to intricate production, every facet excites me. A journey of innovation and style.

Want to see the process of creating SNKR HEAD?

Book #1 utilizes the idea of sustainability. Nike recently sealed the “Space Hippy” that is made form 85-90% recycled material. This coffee table book has tactile elements that represent this mission.

Recycled materials (fabric, foam, cling wrap)

Book #2 uses color to push the concept. The laces are an iconic piece of what makes a shoe a shoe. By encapsulating the cover of this book in colorful laces gives the consumer a hint that inside, the book will talk about iconic color ways, retros, and various iconic aspects to some of your favorite sneakers.

Laces (burned at the edges to seal)

Book #3 disassembles the separate pieces that create a sneaker. This book will educate their consumers and give them an inside look at what goes into the creation of shoes

Genuine leather, hand-cut and sewn / laser engraved title

Next
Next

Tinker Hatfield: Publication