TCRG Venue Campaigns
Collaborating with artists' teams to promote their foundations, tours, and music festivals involves developing cohesive marketing strategies that align with their brand identity. I specialize in creating diverse creative assets, including specialty menus, TV screen content, social media graphics, and advertisements for high-visibility locations like stadiums and bus stops. These efforts ensure a consistent and engaging visual presence across all platforms, enhancing the overall fan experience and maximizing promotional impact.
Morgan Wallen “This Bar”
Opening Announcement
Social media
Advertisements
Lainey Wilson
Opry Induction
For Lainey Wilson's Grand Ole Opry induction, I designed a custom guitar wrap that honored this significant milestone in her career. The wrap features two different stained woods, symbolizing "The Circle" from the original Opry stage, representing the timeless legacy of country music. The lettering, inspired by the iconic Opry microphone stand, is thoughtfully placed on the backside along the spine of the guitar. This design was crafted to celebrate Lainey's achievement while connecting her to the rich heritage of the Grand Ole Opry.
Vinyl wrap
Heart Like A Truck is Lainey Wilson’s charitable fund that supports a variety of causes focused on changing lives for the better and celebrating triumph.Sponsored by Barmen and Coors Light, Lainey Wilson and Bell Bottom's Up collaborated to donate $1 from every drink sold to Lainey Wilson's Heart Like a Truck Foundation. I designed various assets across multiple mediums to promote the campaign both in venues and online.
Table tents
A specialty menu
Social media
TV screens
Philanthropy
Morgan Wallen’s This Bar
Fourth of July
During the Fourth of July event at Morgan Wallen’s This Bar, we highlighted exclusive tickets for prime views of the fireworks and rooftop entertainment. To promote the event, I created a variety of assets that were showcased in the venue and across social media platforms. This multi-channel approach ensured broad audience engagement and enhanced the event's success.Vinyl wrap
Social media
Merchandise
